January 1, 2021
Laceless 4D X Adidas FutureCraft
Innovate now and always!!! This concept involved teams around the world over a period of 3 years. I'm proud to have participated in the future of the sport. Through techology and developments materials, the world's footwear is rapidly changing. Can't wait to push it to the next level!
Ultimately, the laceless concept was brought to market through the NXT LVL, which introduced a new foam I helped to develop called LightStrike. Give Nick Daiber the credit for the final design.