Privacy Notice

This privacy notice (the “Privacy Notice”) constitutes an agreement between you and Madeium, Inc. and its affiliates (collectively, "Madeium", “we” or “us”) while accessing and using https://www.madeium.com/ or other websites that we own or operate (collectively, the “Site”), or while using our platform, directory, forum, and other resources and services (collectively, the “Membership Services”), and is governed by and a part of our Terms of Use. Any terms defined in the Terms of Use have the same meaning when used in this Privacy Notice. Your privacy is important, and we encourage you to read this Privacy Notice carefully to understand the information we collect and what we do with it.

Scope

This Privacy Notice applies to information that we collect when you visit the Site, use our Membership Services, or submit information or communicate with us via the Site, the Madeium platform (“Platform”), email, telephone or any other means. You might interact with us as a Site visitor, a creative within the Madeium network (“Creative”), a client within the Madeium network (“Client”), or a user with a free limited account to access certain information on the Site or Platform (“Free User”). Please note, this Privacy Notice DOES NOT apply to any information collected on or through websites, apps or other platforms not owned or operated by Madeium, or information collected and posted to the Site or the Platform by any party other than Madeium.

This Privacy Notice also contains information about privacy rights specific to California residents, residents of the European Union and Canadian citizens.

Consent

By accessing the Site, using our Membership Services, or submitting information to Madeium in any way, you consent to this Privacy Notice and the collection and use of information as described below. At different stages of collecting information, we will take steps to notify you and to confirm that you agree. If you do not agree with our policies and practices, you may not be able to access or benefit from certain Madeium Services.

Personal Information

As used in this Privacy Notice, “Personal Information” means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual consumer or device, such as:

• Identifiers (e.g., name, address, phone, email address, username, IP address)
• Sensitive personal information (e.g., health records, insurance information, state identification number, financial information)
• Protected classification information (e.g., age, sex, veteran or military status)
• Biometric information (e.g., keystrokes, behavioral or biological characteristics)
• Internet or other similar activity (e.g., browsing history)
• Geolocation data
• Employment-related information (e.g., employer, title, work contact information)
• Nonpublic educational information, including information protected under the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)
• Commercial information (e.g., products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies)

Personal Information does not include (a) publicly available information; (b) aggregate information, meaning data about a group or category of services or users from which individual identities and other Personal Information has been removed; or (c) deidentified information that cannot be easily linked back to the individual.

Lawful Basis

We will only collect your Personal Information (a) when applicable, with your consent; (b) if we have a legitimate interest in doing so; or (c) as authorized or required by law. We will limit the collection of Personal Information to that which is reasonable and necessary. If we collect or use your Personal Information based on your consent, we will also notify you of any changes and will request your further consent as needed.

Collection and Use of Personal Information

The types of Personal Information we collect about you and the manner of collection depends on how you interact with Madeium, whether as a Creative, Client, Free user, or Site visitor.

Categories. During the preceding 12 months, we have collected these categories of Personal Information:

• Identifiers
• Payment information
• Internet or other similar activity
• Geolocation data
• Employment-related information
• Commercial information

Sources. We collect Personal Information from these sources:

• Directly from you when you register with us as a Creative, Client or Free User or when you communicate with Madeium through any means. When you register with us, we will collect identifiers like your name, email, address, phone number, employment and education information, your company and website information, a photo of you that you provide to us, as well as any other Personal Information you choose to submit to us as part of your profile on the Platform. We collect and process your payment information via a PCI DSS-compliant payment processor for all membership fees and purchases. When you communicate with Madeium, we will collect the identifiers and other Personal Information you choose to submit to us, along with your comments and responses you provide to any questions we may ask. We collect this information with your consent. We use this information for the purposes stated at the time of collection, to communicate with you about Madeium, and to support our direct marketing efforts.
• Indirectly from you, when you visit our Site or use the Platform or other features provided as part of the Membership Services. We collect this information to achieve our legitimate interest of providing and improving the Site and our Membership Services. We automatically collect details like your search queries, device information (e.g., IP address, operating system, browser type, mobile network information and the device's telephone number), the pages and features you access and use, metadata, and geolocation information. Like most commercial websites, we use cookies and other technologies to track use of our Site and the Platform. Please read our Cookie Notice for more information.
• From third parties, such as advertisers, market research, analytics companies, and Third Party Platform providers. This may include Personal Information related to your internet or similar activities across different websites, apps, and other online services. We may combine this information with Personal Information we previously collected about you. We collect and use this information to improve our Membership Services, for our own marketing purposes, and as permitted by applicable law.

In addition to the specific uses above, we may also use your Personal Information to:

• Provide, maintain, and improve the Site and our Membership Services
• Protect your privacy and enforce this Privacy Notice.
• Identify, contact or bring legal action against persons or entities who may be causing injury to you, to Madeium, or to others, if we believe it is necessary.
• Comply with a law, regulation, legal process or court order.
• Fulfill any other purpose to which you consent.

Disclosure of Personal Information

In the preceding 12 months, Madeium has disclosed the following categories of Personal Information for a business purpose:

• Identifiers
• Payment information
• Internet or other similar activity
• Geolocation data
• Employment-related information
• Commercial information

Madeium may disclose Personal Information for a business purpose to the following:

• Service Providers. Vendors that provide us with various services (collectively, “Service Providers”) may have access to your Personal Information while they are performing their contractual obligations. Examples of Service Providers we use include payment processors, analytics providers, data storage and hosting companies, and marketing companies. We share Personal Information with Service Providers on an “as needed” basis. We prohibit our Service Providers from selling or disclosing the Personal Information we share with them, and we require our Service Providers to maintain commercially reasonable confidentiality standards to ensure the security of your Personal Information.
• Affiliates and Subsidiaries. If we disclose your Personal Information to our affiliates or subsidiaries, their use and disclosure of your Personal Information will be subject to this Privacy Notice.
• Law enforcement and regulatory and other governmental agencies, as permitted or required by law.
• Cookie information recipients, subject to their respective privacy notices.
• Other Third Parties, as permitted by applicable law. Examples include: if we go through a business transition (e.g., merger, acquisition, or sale of a portion of our assets); to comply with a legal requirement or a court order; when we believe it is appropriate in order to take action regarding illegal activities or prevent fraud or harm to any person; to exercise or defend our legal claims; or with your consent.

Aggregated and Deidentified Information. We reserve the right to share aggregated, anonymized, or deidentified information about any individuals with nonaffiliated entities for marketing, advertising, research or other purposes, without restriction. No Sale of Personal Information. Madeium does not, and will not, sell your Personal Information.

Controlling Your Personal Information

Madeium provides you the ability to exercise certain controls and choices regarding our collection, use and sharing of your Personal Information. Depending on where you reside, your options to control your Personal Information may include some or all of the following:

• Changing your membership level.
• Changing your preferences for how and about what we communicate with you.
• Correcting, updating, and deleting the Personal Information in your account. Please note that certain legal obligations may limit or prevent our ability to fulfill these requests, and that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site for a period of time.
• Requesting access to the Personal Information we hold about you and that we amend or delete it.
• Choosing whether to receive marketing communications from us, including promotions, surveys, and information about products and services that may be of interest to you.
• Controlling how the cookies we use interact with your browser.

This Privacy Notice provides further detailed information for residents of California, the European Union, and citizens of Canada.